LE LEADER DE L'INDUSTRIE
Selon le directeur des achats de Proline Pipe, Cory Solinski "Il n'y a rien de mieux sur le marché qu'une tente de la série W. Elle est assez simple, facile à monter, dure longtemps et est robuste, solide, tout ce que vous voulez. Elle est relativement simple, facile à monter, dure longtemps et est robuste, forte, tout ce que vous voulez."
Mais même la meilleure ne répond pas aux besoins de tout le monde.
La force de la série W vient de son armature. Il ne s'effondre pas complètement, ce qui le rend idéal pour une utilisation à long terme, même dans les hivers arctiques. Elle est conçue pour être soulevée et déplacée sur un chantier à l'aide d'une grue.
Mais robuste et durable n'est pas synonyme de compact, léger et portable.
IDENTIFYING A PRODUCT GAP
There wasn’t much in the middle.
Some customers were forfeiting strength and durability for the portability of pop-up tents readily available at big box retailers.
Cory explains, “We found a need. Our team lost some sales to customers wanting something a bit smaller, easier to handle, and more economical. They needed something they could put in their pickup, or in the backseat, and have it with them when they need it.”
DEVELOPING A TENT TO MEET THE NEEDS
Proline Pipe approached Norseman with the problem and solution. They agreed to transform the vendor/distributor relationship into a product development partnership.
Working together, using end-user feedback and target points, they designed a new welding tent.
The Norseman design department worked with Proline to develop a prototype, test, refine, and manufacture the M-series.
THE M-SERIES TENT FILLS THE GAP
Customers needed something more flexible, portable, and lightweight than the W-series.
And it had to be safer, sturdier, and more durable than the retail tents, but just as portable.
The M-series meets the needs.
Sturdy and durable enough to withstand daily setup
Easy one-person assembly
Compact enough to fit into a pickup truck, van, and most cars
And because it’s more compact, courier companies can cost-effectively ship it internationally.
Norseman, with Proline Pipe’s support and feedback, based on their customer needs, worked together to create something more cost-effective, portable, and most importantly, keeps the crew safe.
According to Cory, “Bang for your buck, you can buy a Norseman tent to last for the whole job, or you can spend less upfront on those other tents, but you'll have to buy six or eight of them to last the same time. If you do the math, it's the right bang for your buck.”
About Proline Pipe
Proline Pipe Equipment has been serving the Canadian and international pipeline industry since 1967. They manufacture and supply a variety of equipment for pipeline and plant construction.
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