About Us


Providing sustainable, innovative, and durable protection solutions designed to improve job site operating productivity in the most challenging conditions since 1921.

Norseman is one of the largest suppliers and manufacturers of industrial fabric, foam, and film products in North America.

The Story Behind The Gear

Our story began over 100 years ago in a canvas tent on the remote and untamed northern prairies. This is where we learned about the craft of protection and its vital impact on people, their livelihoods, and their futures.

Over this time, Norseman has grown and evolved from being a mere maker of products to a leading manufacturer of high-performance gear.

While products allow you to do your job, gear is much more. It's painstakingly designed and meticulously crafted to address the real-world challenges those who rely on it face daily.

Fabrics and foams have a range of properties that stand up to the challenges our customers face. Over our more than 100 years in operation, there's very little we haven't been able to accomplish with these materials.

Our gear is used extensively across various industries worldwide, including automotive, aerospace, product protection, industrial parts, marine, building and construction, military, medical, and sports and leisure.

The result of our tireless efforts to understand, appreciate, analyze, dissect, and truly grasp the struggles, pressures, and obstacles that stand between our customers and their goals.


This obsession comes from a relentless drive to continually find better ways to contribute to your success: through innovative thinking and new technologies.

And it is inspired by a belief that failure is not an option. Good gear is durable, reliable, and versatile, and you count on it to help you accomplish what you've set out to do, regardless of the weather or jobsite conditions.

At Norseman, we're committed to protecting people, products, and environments, and we look forward to helping you do the same.

Our Guiding Principles

These fundamental principles constitute how we think, act, and deliver for our customers, partners, and employees daily at Norseman.

Our Purpose

We give people and products the opportunity to perform at their best.

Our Promise

Product and service reliability.

Our Vision

To become the center of excellence for fabric, film and foam-based protective gear.

Our Commitment

At Norseman, we have a tenet that drives everything we do. Our Fiercely Reliable tagline communicates our current values in a strong and confident voice. "Fiercely Reliable" is an attitude consistent with our longstanding reputation, outstanding track record, and tradition of developing safe, dependable products.

This is an attitude which goes beyond by saying, "We are a company driven to be the industry leader in every market. We are hungry to do business with you and passionate about moving your business forward with our innovative products."

Being Fiercely Reliable is a promise the Norseman brand makes to our customers, employees, and other people we do business with; it goes beyond being a tagline and is Norseman's brand promise.

Our Values

Our values lay the foundation for what we care about most, and they provide a common purpose that we work towards and live by.


We do the right thing and hold each other to be accountable – to do what we say we will do – both individually and as an organization.


Driven by our problem solving curiosity we strive to continually improve every aspect of our business by taking the extra step to solve problems with an appropriate sense of urgency.


We care and respect our customers, fellow employees and business partners by understanding their needs and providing the support they require.


Effective teamwork allows everyone to accomplish more by unleashing our collective ingenuity to find better solutions.


We are good corporate citizens and try to make a difference in the communities we operate in.


When you've been around for 100 years, you collect a few milestones along the way, and we're proud to share a few of them with you.

North West Tent Awning Opens in 1921


Northwest Tent & Awning opens its doors on Edmonton's historic Jasper Avenue.

Alvin Bryant acquires Northwest Tent & Awning Co. Ltd.


Alvin Bryant acquires Northwest Tent & Awning Co. Ltd.

Campers Village opens


Campers Village opens on the main floor of Northwest Tent & Awning

Sale of our first oil rig shelter


Sale of our first oil rig shelter

Northwest Shelters Division is created.


Northwest Shelters Division is created.

Norseman manufacturing division is created


Norseman manufacturing division is created & Ron Bryant joins full time.

Terry Bryant joins Northwest Tent and Awning


Terry Bryant joins Northwest Tent & Awning as Controller.

Dove of Peace for Pope John Paul


Northwest Tent & Awning creates Dove of Peace for Pope John Paul II's visit to Edmonton.


Foam Products Division is created under the leadership of Terry Bryant.

Campers Village opens its first stand-alone retail store


Campers Village opens its first stand-alone retail store on 170th Street in Edmonton.

The Norseman Group celebrates 75 years


The Norseman Group celebrates 75 years with a move to a new office building.

Northwest Tent and Awning rename to The Norseman Group


The company name is changed from Northwest Tent & Awning to Norseman Group Ltd.

Expanding material sourcing to Asian Market


Norseman expands material sourcing to include Asian market.

Norseman purchases Cover-All assets


Norseman purchases Cover-All assets and creates Norseman Structures Inc.

Norseman contributes crash pads to the 2010 Vancouver Winter Olympics


Norseman contributes crash pads to the 2010 Vancouver Winter Olympics

Norseman Logo on red


Norseman is committed to providing sustainable, quality, innovative solutions.

100 years of Norseman Group


Norseman celebrates 100 years of excellence

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