Stunning Curtains That Perform Where It Counts For a Respected Car Wash Chain
In mid-summer 2026, Norseman was commissioned by Hughes to supply custom wash bay curtains for a drive-in-style wand wash.
"The most important factors for us are durability, fit, quality of materials, and the ability to withstand the demanding environment of a high-volume car wash," said Consuela Persa, the Lead Manager of two Hughes locations we serviced in Edmonton.
The biggest demand our curtains needed to meet was creating enough wash bays at the car wash locations while still keeping wash overspray contained to those locations.
Challenges
The biggest factor in this project was customization. This wasn't a one-size-fits-all application, as both locations had different-sized wash buildings and interior layouts. The Hughes brand needed to be featured through the curtain colour, but strength and durability couldn't be compromised. We had a few challenges to look at with this project:
Maintaining acceptable wash bay sizes in a confined space
Design curtains for the unique, location-specific layouts
Prevent overspray in non-wash areas
Visibility for moving traffic within both car wash locations
We had to meet our challenge list with a solutions list. We considered everything when making these custom curtains. The colour and features all had to match the Hughes brand, personality, and unique needs. A few examples of these were:
Using durable material that can take the pressure of repetitive overspray
Capable of maintaining a good, clean appearance over time and being resistant to mold or mildew
Custom colours for the Hughes brand
Adding a clear middle section to each curtain for visibility and allowing light through.
Once the curtains were delivered, Consuela was very impressed that we had taken this all into consideration: "The quality has been outstanding. The curtains are durable, well-manufactured, and have held up very well in a busy commercial carwash environment. It's clear that they're built to last, which is extremely important for our operations."
Solution
The solution was to take exact measurements of the existing wash bay locations and provide durable, custom curtain replacements for both Hughes locations.
We custom-made the curtains in Hughes blue and orange and kept a clear visibility window in each curtain to improve visibility throughout the wash. With vehicles coming in and out, this would be a key safety component.
This is where clear, concise communication is key. "(Norseman) made the entire process seamless by handling everything professionally from start to finish," Persa said. "Coordinating curtain replacements across multiple carwash locations could have been challenging, but their organization, responsiveness, and attention to detail made the project easy to manage. We always felt supported throughout the process."
Final Thoughts
Customer satisfaction ultimately comes from reliable customer service. Even if your product does the job, customers value a partnership where they feel valued and can bring their problems to you for solutions.
Replacing the car wash curtains at Both Hughes locations was a challenge we needed to be prepared for. We trimmed it down to a few key must-haves: a custom fit for the bays, durability, consistent branding, and reliable service.
Simplicity in execution to a complex problem- that's the standard of quality we deliver, and a longstanding company like Hughes understands that pledge.
"We've been working with Norseman for several years," Pera said. "...they have been an outstanding partner throughout that time."
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